Scaling Aurevia Skincare with Meta & Google Ads
A full-funnel performance marketing engine for a D2C skincare brand — scaling profitable orders 9× in 8 months.
Aurevia is a clean-beauty skincare brand with a loyal but small customer base. Great products, gorgeous packaging — but ad spend was leaking and orders had plateaued.
We rebuilt their entire paid acquisition engine across Meta and Google, paired with conversion-optimised landing pages and a retention flow that actually brought customers back.
The work
The numbers
The outcome
We restructured the ad account around clean conversion data, killed the bloated campaigns, and rebuilt creative around hooks that actually stopped the scroll.
Within 8 months, return on ad spend nearly tripled, monthly orders grew 9×, and customer acquisition cost dropped by almost two-thirds — all while spending more, profitably.
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